Companies often have marketing and communications teams dedicated to their external customers or clients.  Websites and social media are often externally focused.  In this session we will focus on effective communications and marketing to your most important customers…your employees.  We will discuss:

• Internal branding and an employee communication strategy
• Partnering with marketing to be more effective
• Using your HRIS or HCM to capture more data
• Matching the values on your website to your actual culture within the organization

Speakers: Tobi Lutz, Jennifer Green & Desiree Thompson

Tobi Lutz, joined CREtelligent in late 2019 as Chief Administrative & Experience Officer leading Human Resources and Client Experience, where she further holds a seat on the CREtelligent Board of Directors. Tobi is an action-ready executive bringing extensive knowledge in organizational development, leadership, and client success on a global level in both public and private companies. She excels in fostering collaborative relationships with business leaders to enhance organizational effectiveness, spearhead transformative initiatives, boost performance, and harness the full potential of human capital.  She displays a passion for providing solutions that drive business performance in an innovative, engaging, and impactful manner.

Jennifer Green, a Total Rewards and Change Management Strategist. Jennifer helps companies engage, retain, and reward talent, aimed at providing a workplace experience that is on a par with that of their customers. Prior to founding Green Global Resources, Jennifer held Senior HR and Total Rewards Leadership positions for Technology Industry companies in Silicon Valley.

A continuous learner, Jennifer keeps current by being actively involved as VP of Legislative Affairs with SHRM Affiliate, Bay Area HR Exec Council (BAHREC), Past Co-Chair of the Sacramento World at Work affiliate, Total Rewards, as a Vistage Speaker, and SAHRA Professional Development Committee member.

PRICING

$40 Members  | $60 Non-Members

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