Due to unforeseen circumstances, this session has been cancelled. 

Principles of Branding Marketing and Partnerships

As a volunteer leader, Board members will need to understand the value that SAHRA offers to its members over competitors. What image or idea do people have in their minds about SAHRA both from a practical perspective and an emotional perspective?

This course is designed to give the learner a basic understanding of branding concepts and the benefits of creating partnerships with other organizations.  A partnership with the right company goes a long way in helping you reach new customers and cultivates your brand identity through association--all for a small investment. 

MEMBERS ONLY EVENT

August 13, 2019

6:00 PM to 7:00 PM

National University

10901 Gold Center Drive, Rancho Cordova, CA 95670

Shannon Zajec is the founding partner of Employers Select Insurance Services and provides employee benefits advisory services for clients throughout the region. Shannon holds a B.S. degree from Sacramento State University with an insurance concentration and a CEBS (Certified Employee Benefits Specialist) designation from the Wharton School of Business-University of Pennsylvania. Shannon has over 25 years of experience working with HR leaders as their benefit broker and has serves as VP of Membership for SAHRA.

This program will be approved for 1 SHRM professional development credit and 1 HRCI Business credit.

This event may be photographed for images to be used for social media or future marketing materials.

To view SAHRA's photography and filming release, click here.