Board Ambassador Program: Working with the Media
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When: Wednesday, August 14th
6 to 7 PM
Where: National University
10901 Gold Center Drive
Rancho Cordova, California  95670
United States
Contact: Jenna Bailey

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Working with the Media


Organizations can get into public relations trouble if too many people attempt to speak to the media on behalf of the organization, especially in emergency situations. This course is designed to help Board members learn how to manage their interactions with the media, including targeting mainstream and non-traditional news outlets, using an understanding of media processes and culture to develop story ideas and turn them into news releases, and then pitching them effectively to reporters, editors and other members of the media. Topics include:

1.      Initiating, developing and maintaining relationships with media contacts

2.      Devising news stories about your organization and issues related to it

3.      Crafting a news release that increases your chance of getting stories and issues covered


August 14, 2019

6:00 PM to 7:00 PM

National University

10901 Gold Center Drive, Rancho Cordova, CA 95670

William Brass is the current President at SAHRA. He has served on the SAHRA Board for 3 years and has volunteered in various Career Management roles. He has over 15 years of experience in Human Resources and holds multiple HR certifications such as SPHR, PHRca, SHRM-SCP and the SHRM California Employment Law Microcredential (CELM).


This program will be approved for 1 SHRM professional development credit and 1 HRCI HR general credit.

This event may be photographed for images to be used for social media or future marketing materials.

To view SAHRA's photography and filming release, click here. 

Contact Us

Sacramento Area Human Resource Association
1800 J Street Sacramento, CA 95811

916.451.9031 916.448.5933 fax